Sustainability with style
When it comes to beautiful products to decorate your home, we know you desire exceptional quality and a uniquely personal style. We also know that the future of the planet is a worry for us all. Our Ecorugs consider both, bringing you an ecofriendly alternative that moves towards circularity and which doesn’t compromise style. You can enjoy the beauty of your Ecorug knowing you’re choosing a better future.
A bold new generation of material
We’re committed to protecting the environment for future generations and so we’ve taken the step to craft a collection that’s more sustainable and which sets us on a path to circularity. With Ecorugs, our Rug Collection 2024 moves to a mono-material polyester construction.
The move lets us guarantee that our rugs are not only high quality, but also fully recyclable. It’s a bold new generation of environment friendly rugs that will help to preserve our planet while upholding our philosophy of creating beautiful rugs that bring the utmost pleasure.
Due to this innovation, we have also been accepted to be part of the Ellen MacArthur Foundation community
A fibre
of the future
As a synthetic material, it can be recycled efficiently and infinitely, without compromising its quality throughout its life cycle.
We’re aware of the concerns associated with the production of virgin polyester derived from petroleum, a non-renewable resource. However, alongside our Take Care Program to make recycling a shared responsibility, our Ecorugs offer a move towards a sustainable solution by extending polyester’s useful life and reducing our demand on these resources.
Polyester has exceptional recycling properties and for every kilogram of polyester we recycle, we get one kilogram back. This means no waste and every gram of material is used efficiently. Also, with polyester’s exceptional durability, each rug possesses a long life, no matter how many times it finds a new home. Polyester is truly a fibre of the future.
Recycled polyester granulates
Recycling process
Rug
Shredding
Compacting
Extruding
Recycled granulates
Recycled PET yarns
Why use polyester ?
Historically, we have used natural cotton within our rugs, but with the challenge to protect the natural world and provide a bright future for civilization, we believe it is important to make sure our products are more circular. Polyester gives us this opportunity through its long life and an ability to be returned to new rugs.
Mono-material
Every part of our Ecorugs is made from polyester. By creating a 100% mono-material construction, we eliminate the need to separate materials and make it easier to recycle Ecorugs at the end of their life.
Longer product life
In terms of durability, polyester fibres are stronger and more durable than cotton. In fact, we compared the wear of new Ecorugs with a cotton construction and found that cotton wears out three times more under the same usage. The use of 100% polyester means a longer life for our rugs and less frequent replacement.
Recyclability
Polyester is endlessly recyclable without degradation in quality, giving us the potential to adopt a circular product model in the future. Recycling polyester lets us extend the life of the materials we use, reducing demand for new raw materials.
Carbon emissions comparison
100% COTTON
56 kg CO₂e / year
Rug 170×240 with a service life of 3 years
RAW MATERIAL
101 kg / CO₂e
PRODUCTION
51 kg / CO₂e
Distribution and use*
11 kg / CO₂e * 3 years, vacuumed 1x per month
END OF LIFE
4 kg / CO₂e
Not recyclable in closed loop
80% PET - 20% RECYCLED PET
28 kg CO₂e / year
Rug 170×240 with a service life of 5 years
RAW MATERIAL
62 kg / CO₂e
PRODUCTION
51 kg / CO₂e
Distribution and use*
22 kg / CO₂e
* 5 years, vacuumed 1x per month and washed 1x per year. Thanks to the better resistance of the polyester, service life can be extended by 50%
END OF LIFE
5 kg / CO₂e
Recyclable in closed loop
100% RECYCLED PET
20 kg CO₂e / year
with our Take Back Program
Rug 170×240 with a service life of 5 years
RAW MATERIAL
42 kg / CO₂e
PRODUCTION
51 kg / CO₂e
Distribution and use*
22 kg / CO₂e
* 5 years, vacuumed 1x per month and washed 1x per year. Thanks to the better resistance of the polyester, service life can be extended by 50%
END OF LIFE
-17 kg / CO₂e
recyclable in closed loop
A life more circular
We believe that closing the loop with our mono-material construction, gives us the best opportunity to lower our footprint, and this is how we create a more circular life for your Louis de Poortere Ecorug:
Take Care serves as our commitment to jointly assume responsibility for prolonging the lifespan of your Ecorug and facilitating its recycling. Simplifying the returns process with Take Care is essential for enabling the recycling of Ecorugs. This streamlined approach benefits you and empowers us to oversee the entire recycling process.
With Take Care Program, we both play a part in ensuring that Ecorugs enjoy a sustainable, circular life.
Get more information on how to care for your Ecorug and/or return it for free* on our Take Care Program page.
More questions ?
Check out our FAQ.
These Frequently Asked Questions bring together series of questions and answers which can facilitate the understanding of certain subjects of our Ecorugs and Take Care Program.